SAM #W912JV26QTC05

Oregon Army National Guard Recruitment Media Campaign Services

The Oregon Army National Guard (ORARNG), part of the Department of Defense and Department of the Army, is seeking a vendor to deliver a comprehensive, data-driven media campaign for recruitment and brand awareness. - Government Buyer: Department of Defense, Department of the Army, National Guard Bureau, USPFO OR PROCUREMENT office - Services requested: - Development and execution of a television and streaming media campaign - Ad placement and on-air sponsorship integration - Media buying and strategic consulting - Data-driven audience targeting - Use of proprietary analytical tools for tracking recruitment outcomes and campaign visibility - Performance reporting to measure campaign effectiveness - Campaign will focus on the KPTV Fox 12 platform, identified as a high-ROI channel - No specific OEMs or vendors are named in the solicitation - Unique requirements: - Emphasis on data-driven strategies and measurable outcomes - Use of proprietary analytics tools to link media spend to recruitment results - Integration of both traditional TV and streaming platforms

Description

Development and execution of a comprehensive, data-driven television and streaming media campaign. The service includes ad placement, on-air sponsorship integration, and performance reporting to meet the ORARNG lead generation and brand awareness goals. Media buying, strategic consulting, data-driven audience targeting, and the use of proprietary analytical tools to track recruitment outcomes and visibility. The current requirement is a continuation and strategic focus on a high-ROI platform, KPTV Fox 12. Additional Links:Department of Defense Procurement ToolboxPIEE Solicitation Module Link for W912JV26QTC05Registration Instructions for the PIEE Solicitation ModuleWeb Based Training for the PIEE Solicitation Module

View original listing