My Florida Marketplace #SS 26 27 39

Single-source sponsorship for 'Fall In Love With Seafood' campaign with Seafood Nutrition Partnership and Walmart

This opportunity involves a single-source sponsorship procurement for the 'Fall In Love With Seafood' campaign, coordinated by the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development. - Government Buyer: - Florida Department of Agriculture and Consumer Services (FDACS) - Division of Marketing and Development - Key contact: Edward Rondeau - OEMs and Vendors: - Seafood Nutrition Partnership (primary vendor) - Walmart Inc. (sole source for in-store advertising access) - Products/Services Requested: - Sponsorship for the Walmart - Seafood Nutrition Partnership 'Fall In Love With Seafood' campaign - Promotional advertising services - Custom communications toolkit for consumers - Social marketing campaigns - Digital marketing campaigns - Unique/Notable Requirements: - Only Seafood Nutrition Partnership and Walmart Inc. are identified as capable of providing the required promotional access and advertising within Walmart stores - All promotional activities must comply with department rules and be coordinated through authorized partners - Estimated contract value: $150,000 to $300,000 - Contract period extends until June 30, 2027

Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Seafood Nutrition Partnership to procure sponsorship for the Walmart - Seafood Nutrition Partnership "Fall In Love With Seafood" campaign. This procurement involves promotional advertising including a custom communications toolkit for consumers, social marketing campaigns, and digital marketing campaigns. The contract term is from execution until June 30, 2027, with an estimated contract amount between $150,000 and $300,000. Interested vendors should provide relevant information by August 11, 2026.

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