SAM #70US0926D70092088

Award for National Recruitment Advertising Campaign Services for US Secret Service

This award notice announces the selection of Avvy, LLC to provide National Recruitment Advertising Campaign (NRAC) services for the U.S. Secret Service (USSS), under the Department of Homeland Security. - Government Buyer: - Department of Homeland Security - U.S. Secret Service (USSS) - Awardee: - Avvy, LLC - Scope of Services: - Comprehensive advertising and recruitment campaign services - Includes planning, designing, producing, executing, evaluating, and measuring advertising effectiveness - Supports national, regional, and local recruiting efforts for the USSS - Contract Value: - $90,000,000 - No OEMs or product vendors are involved, as this is a service-based contract - Notable Requirements: - Full lifecycle management of recruitment advertising campaigns - Emphasis on measurable outcomes and effectiveness evaluation

Description

This is a non-personal services contract to provide all services relating to the NRAC and to plan, design, produce, execute, evaluate, and measure the effectiveness of advertising in support of USSS national, regional, and local recruiting efforts.

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