Opportunity

Simpler Grants.gov #PAS-JOR-FY26-004

U.S. Embassy Amman seeks partner for 21-month public diplomacy film program promoting American sports and values

Posted

July 22, 2026

Respond By

August 31, 2026

Identifier

PAS-JOR-FY26-004

NAICS

928120, 813319, 512199

This opportunity is a grant solicitation from the U.S. Department of State, U.S. Embassy Amman, Public Diplomacy Section, for a 21-month public diplomacy film program in Jordan. - Government Buyer: - U.S. Department of State - U.S. Embassy Amman - Public Diplomacy Section - Program Overview: - Title: 'Reel American: The Road to the Olympic Rings' - Purpose: Engage 1,000 Jordanian youth (ages 16–25) through monthly screenings of classic American sports films and facilitated discussions - Objective: Promote American values (teamwork, perseverance, competition) and build excitement for the 2028 Los Angeles Olympic and Paralympic Games - Services Requested: - Design and implement a 21-month film program - Host monthly screenings and engagement activities - Facilitate discussions to reinforce program themes - Eligibility: - Not-for-profit organizations, think tanks, civil society/non-governmental organizations, and public/private educational institutions - Funding: - Estimated range: $80,000–$100,000 - One anticipated award - Unique/Notable Requirements: - Program must reach 1,000 youth participants - Activities must support U.S. foreign policy priorities and promote a positive narrative of American achievement - SAM.gov registration and Unique Entity Identifier (UEI) required - No specific OEMs, vendors, or products are named; the procurement is for program implementation services only.

Description

The U.S. Department of State’s Embassy Amman announces an open competition for a 21-month public diplomacy film program titled Reel American: The Road to the Olympic Rings. The program aims to showcase American excellence in sports and build excitement ahead of the 2028 Olympic and Paralympic Games in Los Angeles by hosting monthly film screenings of classic American sports films. It targets 1,000 youth participants aged 16–25 to engage them as future global leaders and cultural ambassadors through curated screenings and discussions emphasizing American values such as teamwork and perseverance. The program supports U.S. foreign policy by promoting a positive narrative of American achievement and sports excellence internationally.

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