Hawaii eProcurement Portal #P27000075

Hawaii Tourism Authority Seeks Global MCI Marketing and Management Services

The Hawaii Tourism Authority (HTA), part of the Department of Business, Economic Development, & Tourism, is seeking a contractor to deliver global meetings, conventions, and incentives (MCI) marketing and management services for the Hawaiian Islands. - Government Buyer: - Hawaii Tourism Authority (HTA), Department of Business, Economic Development, & Tourism - Scope of Services: - Comprehensive sales and marketing services to position Hawaii as a leading MCI destination - Strategic planning, market positioning, and execution of marketing campaigns - Sales team deployment and management of event bookings (citywide at Hawaii Convention Center and single-property) - Development of airline incentive programs - Coordination and management of annual events (e.g., Meeting Planner Golf Tournament, IMEX America participation) - Performance measured by event numbers, room nights, and economic impact targets for 2028-2033 - Notable Requirements: - Compliance with Hawaii state laws and federal regulations - Detailed proposal submission and evaluation criteria - Annual performance evaluations and reporting - Budget includes a $1 million Marketing Flexibility Fund each year - Funding subject to legislative appropriations - No specific OEMs or product vendors are named; the opportunity is open to qualified firms with experience in global MCI marketing and management

Description

The Hawaiʻi Tourism Authority (HTA) is seeking a contractor to provide comprehensive sales and marketing services for global meetings, conventions, and incentives (MCI) for the Hawaiian Islands. The HTA is the state agency responsible for representing the Hawaiian Islands worldwide and managing tourism sustainably in alignment with community desires, economic goals, cultural values, and preservation of natural resources. The scope includes marketing management consulting services, sales management consulting services, and marketing consulting services. The work is to be performed statewide in Hawaii.

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