Hawaii eProcurement Portal #P27000076

Hawaii Tourism Authority Seeks North America Leisure Travel Brand Marketing Services

The Hawaii Tourism Authority (HTA), under the Department of Business, Economic Development & Tourism, is seeking a contractor to deliver comprehensive destination brand marketing services for the Hawaiian Islands, targeting leisure travelers in North America (U.S. East, U.S. West, and Canada). - Government Buyer: - Hawaii Tourism Authority (HTA), Department of Business, Economic Development & Tourism - Scope of Services: - Comprehensive leisure travel marketing for the Hawaiian Islands - Focus on North America major market areas: U.S. East, U.S. West, and Canada - Activities include consumer paid media, travel trade paid media, public relations, consumer shows, travel trade meetings, trade shows, trade education, and social media engagement - Core campaign: "Hawaii Stays With You" - Excludes Meetings, Conventions & Incentives (MCI) and resident marketing - Contractor must set quarterly marketing targets and provide monthly reporting - Emphasis on strengthening brand awareness, promoting multi-island itineraries, increasing visitor spending, and targeting high-value mindful travelers - Budget & Duration: - Maximum contract value: $49 million over 36 months - Annual budgets: $15.5 million (Year 1), $15.5 million (Year 2), $18 million (Year 3) - Funding subject to legislative appropriations and may be adjusted annually - Notable Requirements: - Offerors must submit detailed budget plans, activity measures, subcontractor references, qualifications, conflict of interest disclosures, and partnership opportunities - Quarterly and annual reporting required - No specific OEMs or vendors are named; opportunity is open to qualified marketing firms

Description

The Hawaiʻi Tourism Authority (HTA) is soliciting a qualified contractor to provide comprehensive destination brand marketing services for the Hawaiian Islands within the North America major market areas, including the U.S. East, U.S. West, and Canada. The scope of services is limited to leisure travel marketing. The HTA is the state agency responsible for managing tourism sustainably in Hawaiʻi, consistent with community desires, economic goals, cultural values, preservation of natural resources, and visitor industry needs. Offers are due by August 20, 2026, and the work is to be performed statewide in Hawaii.

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