SAM #W912LC-26-Q-0037

Comprehensive Marketing and Advertising Services for Colorado Army National Guard Recruiting

This opportunity is for comprehensive marketing and advertising services to support the Colorado Army National Guard's recruiting and retention efforts. - Government Buyer: - U.S. Army, Colorado Army National Guard - USPFO, Colorado Army National Guard (Aurora, CO) - Recruiting and Retention Battalion - Set Aside: - 100% Women-Owned Small Business (WOSB) - Contract Structure: - Firm-fixed-price, all-or-none award - 12-month base year plus three 12-month option years (total 48 months) - Services Requested: - Full-scope marketing and advertising execution, including: - Labor, media/ad spend, software licenses, administrative costs, and reporting - Digital advertising campaigns (Google, Facebook/Meta) - Search engine optimization (SEO), lead generation, and nurturing (email, SMS, social media) - Microsite with personalized landing pages for recruiters and locations - Lead management system (licenses for 65+ users) - Google Business and review management - Call tracking and analytics system - Digital asset management system - Market analysis, GIS studies, ROI analysis, and regular reporting - Training and consulting sessions - Direct mail, email, SMS, and social media campaigns targeting high school students and current members - Notable Requirements: - Generate at least 20 quality leads per annual enlisted accession mission - Deliver monthly, quarterly, and annual analytics and ROI reports - Provide technical site audits and campaign optimization - Media purchasing and management with detailed ledger reporting - No specific OEMs or product part numbers are listed; services may require use of platforms such as Google, Meta (Facebook), and various marketing software solutions.

Description

This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

Set-Aside: This procurement is 100% set-aside for Women-Owned Small Business (WOSB) NAICS Code: 541810 (Advertising Agencies) Small Business Size Standard: $25.5 Million Federal Product/Service Code: R701 Award Type: Firm-Fixed-Price (All or None)

2. SUBMISSION DEADLINES

Questions Due: THURSDAY, 30 JULY 2026 at 7:00 am (MST) Answers Posted: THURSDAY, 6 AUG 2026 Solicitation Closes (Quotes Due): THURSDAY, 20 AUG 2026 at 7:00 am (MST)

All quotes and questions must be received electronically by email to: delache.n.jnobaptiste.civ@army.mil.

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