Alberta Purchasing #RFP 2026-0092

University of Alberta Solicitation for Marketing Research and Insights Consulting Services

The University of Alberta is seeking a consulting partner to support its Marketing Research and Insights (MR&I) division within the Vice-President External Relations portfolio. - The opportunity is for comprehensive marketing research and insights consulting services. - No specific OEMs or named vendors are referenced in the solicitation. - Requested services include: - Qualitative and quantitative research (e.g., surveys, focus groups, UX research, data analysis) - Market research on location surveys - Market research involving one-on-one interviews - Each service line item is requested in a quantity of one. - The provider must demonstrate: - Expertise in both qualitative and quantitative research methodologies - Strong project management experience - Ability to translate research findings into actionable strategies - The contract period is four years. - No product procurement is involved; this is a services-only solicitation.

Description

This Request for Proposal is issued by the Marketing Research and Insights division of the Vice-President External Relations portfolio at the University of Alberta. The project involves providing qualitative and quantitative research services, including surveys, focus groups, UX research, and data analysis. The selected proponent should have expertise in these methodologies, project management experience, and the ability to translate insights into actionable strategies. The contract delivery period is from September 1, 2026, to August 31, 2030, with proposals due by August 4, 2026.

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