Miami-Dade Supplier Systems #RFP0000017

Miami-Dade County Seeks Marketing, Advertising, and Public Relations Services for Cultural Programs

Miami-Dade County's Department of Cultural Affairs is seeking proposals for comprehensive marketing, advertising, media, and public relations services to support its cultural facilities and programs. - Government Buyer: - Miami-Dade County Department of Cultural Affairs, managed by the Strategic Procurement Department - Scope of Services: - Group A: Marketing and Advertising Services - Strategic marketing plans - Digital campaigns and social media content - Media buying and creative production - Audience analytics and promotional strategies - Market research and influencer activation - Group B: Media and Public Relations Services - Public relations strategies and media relations - Press releases, content creation, and media monitoring - Community engagement and crisis communications - Media training and support for cultural events - Facilities Supported: - Dennis C. Moss Cultural Arts Center - Joseph Caleb Auditorium - Marshall L. Davis Sr. African Heritage Cultural Arts Center - Miami-Dade County Auditorium - Notable Requirements: - Proposers may submit for one or both groups and may be awarded both - Emphasis on multi-lingual capabilities and outreach to diverse populations - Use of innovative technologies, including AI, is encouraged - Services must be adaptable to as-needed requests - Detailed price proposal schedules required for each group - No specific OEMs or product vendors are named, as this is a professional services procurement

Description

Miami-Dade County, represented by the Miami-Dade County Department of Cultural Affairs, is soliciting proposals for marketing and advertising services, as well as media and public relations services for the department's cultural facilities and programs on an as-needed basis. The solicitation is divided into two groups: Group A for Marketing and Advertising Services and Group B for Media and Public Relations Services. Proposers may apply for one or both groups and may be awarded contracts for both. The anticipated contract period is three years with two one-year renewal options at the County's sole discretion.

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