City of Laredo Ionwave #RFP 2026-070

City of Laredo Seeks U.S. Marketing Agency for Convention and Visitors Bureau Promotion

The City of Laredo Convention and Visitors Bureau (LCVB) is seeking a U.S. Marketing Agency of Record to provide comprehensive marketing and advertising services to promote Laredo as a travel destination. - Government Buyer: - City of Laredo, Convention and Visitors Bureau (LCVB) - OEMs and Vendors: - No specific OEMs or named vendors are mentioned; this is a services procurement for a marketing agency. - Products/Services Requested: - Full-service advertising and marketing support, including: - Strategic media planning and buying - Creative design and campaign development - Account management and reporting - Public relations, media outreach, and news monitoring - Production of TV and radio ads, 30-second destination videos - Photography services for tourism campaigns and events - Design and production of digital and print guides (Visitors Guide, Meeting & Sports Facility Guides) - Digital newsletter creation and distribution - Souvenir design - Social media content support (limited scope) - Development of new promotional campaigns for niche markets (e.g., sports, meetings, pet-friendly) - Optional additional services recommended by the agency - Quantities: Each service is generally requested as a single comprehensive engagement (quantity: 1 per service area) - Unique or Notable Requirements: - Agency must be or become a member of the Texas Travel Alliance and Destination Texas - The City may award by section to one or multiple vendors based on best value - Local vendor preference applies (5% evaluation preference) - Strict compliance with conflict of interest and non-collusion affidavit requirements - Proposals must be submitted electronically or by hand delivery (no mail, email, or fax) - Contract term is one year with two optional one-year extensions, plus possible month-to-month extension if needed

Description

The City of Laredo is soliciting proposals for a U.S. Marketing Agency of Record to provide marketing services for the Laredo Convention and Visitors Bureau (LCVB). The solicitation encourages local vendor participation with a 5% preference for local vendors as per the local vendor preference ordinance 2018-O-175. Proposals must be submitted electronically or by hand delivery by August 24, 2026, and must include required attachments such as Form 1295, Conflict of Interest form, and Non-Collusive Affidavit.

View original listing