New York State Contract Reporter #2137186

Marketing Services for Welding Program Recruitment at Clinton Community College

Clinton Community College in Plattsburgh, NY is seeking marketing services to recruit students for its Welding Program. - Buyer: Clinton Community College (higher education institution in New York) - No specific OEMs or named vendors are mentioned; opportunity is open to qualified marketing firms - Services requested: - Develop and execute a targeted marketing and student recruitment campaign for four three-week Welding Academies - Campaign duration: 18 months - Target recruitment: 48 participants, focusing on underrepresented populations (unemployed, underemployed, low-income, career changers, veterans, women in trades, incumbent workers) - Deliverables include: - Digital and print advertising - Creative materials (flyers, social media graphics, etc.) - Weekly campaign reports with analytics - All creative work and source files to become property of the College - Notable requirements: - 30% Women Business Enterprise (WBE) participation goal - Open to firms outside New York State (with proper business authority documentation) - No product part numbers or physical goods are specified; this is a services-focused procurement

Description

This solicitation is for marketing services to promote the Welding Program at Clinton Community College. The contract term is until the grant is completed. The marketing campaign aims to recruit qualified participants for four three-week Welding Academies over 18 months, targeting socially and economically underrepresented populations in the North Country region. Deliverables include a mix of digital and print advertising, creative materials, and weekly campaign reports. The solicitation includes a 30% Women Business Enterprise (WBE) participation goal.

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