Wisconsin Vendornet Platform #OO

Oshkosh Seeks Marketing Firm for Relocation Initiative Campaign

The City of Oshkosh, Wisconsin, is seeking a qualified firm to deliver marketing and talent attraction services for its 'Onboard to Oshkosh' Relocation Initiative. - Government Buyer: - City of Oshkosh, Community Development/Economic Development Office - Economic Development Specialist: Hannah Schueler - Scope of Work: - Develop and implement a comprehensive marketing campaign to attract approximately 15 out-of-state households (earning at least $55,000 annually) to relocate to Oshkosh - Deliverables include: - Strategic marketing plan and campaign strategy - Brand positioning and creative development - Digital and print marketing assets - Website recommendations - Partner toolkit for local stakeholders - Performance measurement and reporting - Budget: - Total project budget is $20,000 - Notable Requirements: - All work products become property of the City - Emphasis on quality of life, affordability, and community amenities - No specific OEMs or vendors are named; open to all qualified marketing and branding firms - Period of Performance: - Project timeline to be determined upon contract award; proposals due in August, award expected in September

Description

The City of Oshkosh is seeking proposals from qualified marketing, branding, and community attraction firms to develop a strategic campaign for the Onboard to Oshkosh Relocation Initiative. The selected consultant will help position Oshkosh as a desirable place to live, increase awareness of relocation incentives, and generate qualified applications from eligible out-of-state households interested in relocating to Oshkosh. The campaign should emphasize Oshkosh's quality of life, affordability, amenities, and community connections. The project budget is $20,000 and proposals are due by August 21, 2026.

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