City of Laredo Ionwave #RFP 2026-070 U.S. Marketing Agency of Record

City of Laredo Seeks U.S. Marketing Agency of Record for Tourism Promotion

The City of Laredo Convention and Visitors Bureau (LCVB) is seeking a U.S. Marketing Agency of Record to promote Laredo as a travel destination. - Buyer: City of Laredo Convention and Visitors Bureau (LCVB) - No specific OEMs or named vendors are mentioned; the opportunity is open to all qualified marketing agencies - Scope of services includes: - Full-service advertising and marketing (strategic planning, media buying, creative design, account management, reporting) - Public relations (media coverage, press releases, influencer engagement, monthly outreach reports) - Production of TV and radio ads, 30-second destination videos, and photography for campaigns and assets - News monitoring and reporting - Design and production of digital and print-ready guides (Visitors Guide, Meeting & Sports Facility Guides) - Digital newsletter creation and distribution - Souvenir design and development of new promotional campaigns (e.g., sports, meetings, pet-friendly) - Social media content support for tourism events and initiatives - Optional additional services as recommended by the agency - Notable requirements: - Agency must be or become a member of the Texas Travel Alliance and Destination Texas - Local vendor preference applies (5% preference for local vendors) - Award may go to one or multiple agencies based on best value - Contract term is one year with two optional one-year extensions, plus possible month-to-month extension if needed

Description

The City of Laredo is soliciting proposals for a U.S. Marketing Agency of Record for the Laredo Convention and Visitors Bureau (LCVB). The solicitation encourages local vendor participation with a 5% preference for local vendors as per the local vendor preference ordinance 2018-O-175. Proposals must be submitted electronically or by hand delivery by August 24, 2026, and mailed, telegraphic, email, or facsimile bids will not be considered. The award may be made to one or multiple vendors based on evaluated criteria and best value to the City of Laredo.

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