Opportunity
SAM #75N98026Q00831
NIH Digital Marketing Campaign for Genomic Research Study
Buyer
NIH Office of Logistics and Acquisition Operations
Posted
July 20, 2026
Respond By
July 27, 2026
Identifier
75N98026Q00831
NAICS
541810, 541613
The National Institutes of Health (NIH), through the NHGRI Genomic Services Research Program (GSRP), is planning a digital marketing campaign to support a major genomic research study. - Government Buyer: - National Institutes of Health (NIH) - NHGRI Genomic Services Research Program (GSRP) - OEMs and Vendors: - Public Democracy, Inc. (intended awardee for campaign services) - Products/Services Requested: - Digital marketing campaign services - Purpose: Increase awareness and engagement for a genomic research study - Focus: Maximize participant self-referral and use of an online screening tool - Target: Enroll 1000 participants in a longitudinal study on medically actionable secondary genomic findings - Unique/Notable Requirements: - Campaign must drive self-referral and engagement via digital channels - Supports a 3-year research study with a specific enrollment goal - Emphasis on participant-driven recruitment using online tools
Description
Attachment: Notice of Intent