University of North Florida SCIQuest #ITN 26-21

Award for Advertising, Marketing, and Related Services at University of North Florida

The University of North Florida (UNF) has awarded a contract to a pool of pre-qualified agencies for advertising, marketing, and related services to support its institutional goals. - Government Buyer: - University of North Florida (UNF), Jacksonville, Duval County, Florida - OEMs and Vendors: - Multiple awarded agencies: Big Top Productions, Birdsall Voss & Associates, Carnegie Dartlet LLC, Crawford Strategy LLC, Digital United, Everspring, evok, Fifteen Four LLC, Frankel Media Group LLC, Heavy Content Studios, idfive LLC, MindPower Inc, Moore Communications Group, Net Natives Inc, Never Without LLC, Simpson Scarborough, St Johns & Partners Advertising & Public Relations, The Dalton Agency Inc, VisionPoint Marketing, Wingard LLC - Products/Services Requested: - Strategic marketing consultation, planning, and production - Media buying, placement, and monitoring - Creative services: print/digital advertising, website development, writing, event support, social media management, campaign development, photography, videography, and video production - Estimated annual media spend: $1.5 million - Unique/Notable Requirements: - Minimum three years' relevant experience - Compliance with Florida business registration - No recent public entity crime convictions - Pricing firm for initial three-year term, with possible CPI-based adjustments for renewals - Contract term: three years, with three optional one-year renewals

Description

The University of North Florida (UNF) is seeking proposals from strategic marketing, communication, media buying, branding, advertising, and creative agencies to provide services to the University. The solicitation aims to create a pool of pre-qualified agencies for marketing and advertising services on an as-needed basis. The contract term is initially three years with options to renew for three additional one-year periods. The estimated annual media spend is approximately $1.5 million. The procurement is open to qualified agencies, and the response format is PDF with a deadline of May 26, 2026, at 2:00 PM EDT.

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