Hawaii eProcurement Portal #P27000081

Hawaii Tourism Authority Seeks Marketing Contractor for China Leisure Travel Market

The Hawaii Tourism Authority (HTA), part of the Department of Business, Economic Development, and Tourism, is seeking a qualified contractor to provide destination brand marketing services for the Hawaiian Islands in the China leisure travel market. - Government Buyer: - Hawaii Tourism Authority (HTA), Department of Business, Economic Development, and Tourism - Scope of Work: - Comprehensive destination brand marketing services focused exclusively on leisure travel (excludes Meetings, Conventions & Incentives) - Services include consumer marketing campaigns, public relations, travel trade engagement, strategic partnerships, social media management, and account administration - Central campaign: "Hawaii Stays With You" - Key objectives: - Strengthen Hawaii brand awareness in China - Promote multi-island itineraries - Cultivate airline partnerships - Target high-value, mindful travelers - Increase visitor spending and promote responsible tourism - Notable Requirements: - Contractor must align strategies with HTA’s goals for sustainable tourism, community values, economic objectives, and preservation of natural resources - Annual performance evaluations and detailed reporting required - Maximum contract value: $1.85 million over 36 months, with annual funding allocations - Vendor registration in Hawaii Compliance Express and adherence to Hawaii’s General Conditions for contracts - No specific OEMs or vendors are named; opportunity is open to qualified marketing firms

Description

The Hawaii Tourism Authority (HTA) is soliciting a qualified contractor to provide comprehensive destination brand marketing services for the Hawaiian Islands within the China major market area, focusing on leisure travel marketing. The scope excludes marketing services related to the Meetings, Conventions & Incentives (MCI) market segment. The contract aims to holistically manage tourism sustainably, consistent with community desires, economic goals, cultural values, and preservation of natural resources. The work is to be performed statewide in Hawaii.

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