Hawaii eProcurement Portal #P27000078

Hawaii Tourism Authority Destination Brand Marketing Services for Japan Market

This opportunity is issued by the Hawaii Tourism Authority (HTA) under the Department of Business, Economic Development & Tourism, seeking a contractor for destination brand marketing services in Japan. - Government Buyer: - Hawaii Tourism Authority (HTA) - Department of Business, Economic Development & Tourism - Scope of Work: - Comprehensive leisure travel marketing for the Hawaiian Islands targeting the Japan major market area - Excludes Meetings, Conventions & Incentives (MCI) segment - Services include consumer marketing, public relations, travel trade engagement, partnerships, owned channel management, and account administration - Focus on strengthening brand awareness, promoting multi-island itineraries, targeting high-value mindful travelers, and increasing visitor spending - Central campaign: "Hawaii Stays With You" - Alignment with HTA's strategic plan, brand guidelines, sustainability, and cultural stewardship principles - Contract Details: - 36-month term (three 12-month periods) - Maximum budget: $18.3 million - Annual budget caps: $5.6M (2027), $5.2M (2028), $7.5M (2029) - Funding subject to legislative appropriations; contract may be adjusted or terminated based on funding and performance - Notable Requirements: - Strict exclusion of MCI market activities - Holistic, regenerative tourism strategies - Compliance with state regulations and reporting - No specific OEMs or vendors named; open to qualified marketing contractors

Description

The Hawaii Tourism Authority (HTA) is soliciting a qualified contractor to provide comprehensive destination brand marketing services for the Hawaiian Islands within the Japan major market area, focusing on leisure travel marketing. The scope excludes marketing services related to the Meetings, Conventions & Incentives (MCI) market segment. The HTA aims to holistically manage tourism sustainably, consistent with community desires, economic goals, cultural values, and preservation of natural resources. The contract involves marketing analysis and consulting services.

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