Hawaii eProcurement Portal #P27000079

Hawaii Tourism Authority Seeks Oceania Destination Brand Marketing Services

The Hawaii Tourism Authority (HTA), part of the Department of Business, Economic Development, & Tourism, is seeking a contractor to deliver destination brand marketing services for the Hawaiian Islands in the Oceania region (Australia and Aotearoa-New Zealand). - Government Buyer: - Hawaii Tourism Authority (HTA), Department of Business, Economic Development, & Tourism - Scope of Work: - Comprehensive leisure travel marketing services for the Hawaiian Islands - Target market: Oceania region, specifically Australia and Aotearoa-New Zealand - Services include multi-channel marketing campaigns, consumer content development, public relations, travel trade engagement, partnerships, social media management, and account administration - Focus on increasing visitor arrivals, expenditures, and multi-island visits - All activities must align with HTA's strategic plan, brand guidelines, and sustainable tourism goals - Notable Requirements: - Emphasis on regenerative tourism and alignment with community, economic, and cultural objectives - Detailed tracking and quarterly reporting of marketing activities and outcomes - Excludes Meetings, Conventions & Incentives (MCI) segment - Compliance with state and federal statutes, and submission of required forms and disclosures - Contract Value & Duration: - Fixed-price contract up to $2.95 million over three years (2027-2029) - Annual funding: $900,000 (2027), $650,000 (2028), $1,400,000 (2029) - Funding and scope may be adjusted annually based on legislative appropriations and HTA priorities - No specific OEMs or vendors are named in the solicitation

Description

The Hawaiʻi Tourism Authority (HTA) is soliciting a qualified contractor to provide comprehensive destination brand marketing services for the Hawaiian Islands within the Oceania major market area, focusing primarily on Australia and Aotearoa-New Zealand. The scope is limited to leisure travel marketing and excludes Meetings, Conventions & Incentives (MCI) market segment activities. The contract aims to support sustainable tourism consistent with community desires, economic goals, cultural values, and preservation of natural resources. The solicitation is managed by the Hawaii Tourism Authority under the Department of Business, Economic Development, & Tourism, with work performed statewide.

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