Opportunity
Hawaii eProcurement Portal #P27000082
Hawaii Tourism Authority Seeks Taiwan Market Destination Brand Marketing Services
Posted
July 17, 2026
Respond By
August 17, 2026
Identifier
P27000082
NAICS
541810, 541830, 561591
The Hawaii Tourism Authority (HTA), part of the Department of Business, Economic Development, & Tourism, is seeking a contractor to deliver destination brand marketing services for the Hawaiian Islands, focused on the Taiwan leisure travel market. - Government Buyer: - Hawaii Tourism Authority (HTA), Department of Business, Economic Development, & Tourism - Scope of Services: - Comprehensive leisure travel marketing for the Taiwan major market area - Excludes Meetings, Conventions & Incentives (MCI) marketing - Includes consumer marketing, public relations, travel trade engagement, partnership development (especially with airlines), owned channel management, and account administration - Emphasis on strengthening brand awareness, promoting multi-island itineraries, targeting high-value mindful travelers, and supporting local businesses - Measurement of key performance indicators: visitor arrivals, expenditures, and average islands visited per person - Notable Requirements: - Compliance with Hawaii state business regulations - Submission of detailed budget and activity plans - Adherence to sustainability and community-focused tourism objectives - Annual funding and scope may be adjusted based on legislative appropriations and HTA priorities - No specific OEMs or vendors are named; opportunity is open to all qualified marketing service providers - Maximum contract value is $1,650,000 over three years
Description
The Hawaii Tourism Authority (HTA) is soliciting a qualified contractor to provide comprehensive destination brand marketing services for the Hawaiian Islands within the Taiwan major market area, focusing on leisure travel marketing. The scope excludes marketing services related to the Meetings, Conventions & Incentives (MCI) market segment. The HTA aims to manage tourism sustainably, consistent with community desires, economic goals, cultural values, and preservation of natural resources. The contract involves marketing analysis and consulting services.