CanadaBuys #26-02424

OLG Solicits Strategic Analytics Partner for Marketing Mix Modeling and Predictive Analytics

The Ontario Lottery and Gaming Corporation (OLG) is seeking a strategic analytics partner to enhance its marketing effectiveness and predictive analytics capabilities. - Government Buyer: - Ontario Lottery and Gaming Corporation (OLG) - Products/Services Requested: - Strategic analytics partnership to support OLG's Enterprise Analytics team - Core requirement: Marketing Mix Modeling (MMM) to evaluate marketing effectiveness - Optional component: Multi-Touch Attribution (MTA) for advanced marketing analytics, at OLG’s discretion - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Unique or Notable Requirements: - Focus on advanced analytics for marketing performance - Emphasis on both MMM and, optionally, MTA solutions - Contract governed by Canadian Free Trade Agreement (CFTA) and Canada-European Union Comprehensive Economic and Trade Agreement (CETA) - Bidding documents accessible via a third-party procurement platform - Contract Duration: - 36 months (3 years)

Description

The Ontario Lottery and Gaming Corporation (OLG) is seeking a strategic analytics partner to support its Enterprise Analytics team in evaluating marketing effectiveness and developing predictive analytics solutions. The core requirement is Marketing Mix Modeling (MMM), with Multi-Touch Attribution (MTA) included as an optional component at OLG's sole discretion. The contract duration is 36 months, starting from February 1, 2027. Bidding and documents are available on a third-party site, and fees may apply for access.

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