Opportunity
SAM #19TH2026P1296
Sole-Source Award for American Food and Beverage Promotional Campaign in Thailand
Buyer
U.S. Embassy Bangkok
Posted
July 17, 2026
Identifier
19TH2026P1296
NAICS
541890
This document details the award justification for a sole-source contract by the U.S. Department of State, Office of Agricultural Affairs at the U.S. Embassy Bangkok, for an American Food and Beverage Promotional Campaign in Thailand. - Sole-source award to Villa Market JP Co., Ltd for campaign execution - Campaign will promote over 3,000 U.S. grocery SKUs in Villa Market stores across Thailand - Activities include in-store displays, product sampling, launch events, communication materials, and printed brochures - Campaign period is August 27, 2026, to September 23, 2026 (about one month) - Purpose is to expand U.S. agricultural exports in Thailand - No specific product part numbers or quantities are listed; focus is on promotional services - Justification cites unique capability of Villa Market JP Co., Ltd to reach target market
Description
Justification to award the purchase order to VILLA MARKET JP COMPANY LIMITED. This purchase order is for American Food and Beverage Promotional Campaign.