City of Rochester #RFP: Advertising Purchasing Agent (Media Buyer)

City of Rochester Seeks Advertising Purchasing Agent (Media Buyer) Services

The City of Rochester is seeking a qualified consultant to serve as its advertising purchasing agent (media buyer) for the Bureau of Communications and Special Events. - Government Buyer: - City of Rochester, Bureau of Communications and Special Events - Project Manager: Colleen Merchant - Scope of Services: - Act as the City's advertising purchasing agent, managing all forms of paid advertising for City programs, events, and services - Platforms include television, radio, social media, digital, display, print, out-of-home, and emerging media (e.g., streaming TV, digital audio, programmatic networks, influencer media, mobile/SMS, smart devices, digital audio out-of-home, transit, gaming/esports, community-based digital networks) - Manage approximately 25 paid advertising campaigns annually - Annual advertising budget: $200,000 to $300,000 (including consultant commission) - Responsibilities include strategic planning, vendor negotiation, media buying, invoice processing, campaign performance reporting (reach, impressions, cost-per-click), and real-time optimizations - Creative assets provided by City staff - Notable Requirements: - Compensation is a flat percentage commission on qualified advertising procured - Emphasis on MWBE (Minority and Women-Owned Business Enterprise) participation and workforce diversity - City values responsiveness, breadth of experience, innovative approaches, and partnership - No specific OEMs or vendors are named; opportunity is open to all qualified consultants

Description

The City of Rochester is seeking proposals from qualified consultants to act as the City's advertising purchasing agent. The consultant will enhance marketing and promotion of the City's programs, events, and services, ensuring the highest return on paid advertising investments. The scope includes all forms of paid advertising such as television, radio, social media, digital, print, and emerging media platforms. The consultant will manage approximately 25 paid campaigns annually with a total advertising budget of $200,000 to $300,000, working primarily through the Bureau of Communications.

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