Tarrant County Ionwave #F2026147 Addendum 3

Tarrant County Solicits Annual Contract for Comprehensive Marketing Services

Tarrant County, Texas is seeking an annual contract for comprehensive marketing services to support multiple County departments, with a focus on public education and outreach. - Government Buyer: - Tarrant County Purchasing Department (Fort Worth, TX) - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) are named, as this is a services contract - Open to all qualified marketing and communications vendors - Products/Services Requested: - Full-spectrum marketing services, including: - Public awareness campaign development and execution - Media planning and buying (TV, radio, print, internet, mobile, out-of-home) - Research, analytics, and program evaluation - Creative material development (branding, logos, campaign themes) - Mobile app and website development and maintenance - Print advertising, direct mail, and promotional item design/purchase - Translation services (Spanish, Vietnamese, and others) - Copywriting and event planning - Strategic communications and analytics - Labor categories with estimated hours: - Director (208 hrs), Manager/Coordinator (312 hrs), Supervisor (208 hrs), Researcher/Analyst (312 hrs), Planner/Buyer (104 hrs), Designer (208 hrs), Producer (104 hrs), Writer (104 hrs), Camera Person (104 hrs), Mobile App & Web Development (62 hrs), Mobile App Maintenance (42 hrs), Recruiter (104 hrs), Administrative/Clerical Support (208 hrs) - Unique or Notable Requirements: - All creative work produced will be owned by the County - Vendors must comply with federal, state, and county accessibility, privacy, and security standards - Ability to provide mobile app 'platform as a service' solutions - Support for multiple languages - Demonstrated experience in strategic communications, research, and analytics - Strong emphasis on diversity and historically underutilized businesses (HUBs) - Detailed project timelines, budgets, and reporting required

Description

Tarrant County is seeking vendors to provide marketing services for various County Departments. The contract term is twelve months with the possibility of two additional twelve-month renewals. Services include public awareness campaigns, media placement, research, creative material development, mobile app and website development, print advertising, direct mail, and translation services. Vendors must comply with accessibility, privacy, and security standards and provide detailed project timelines, budgets, and reports.

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