Hawaii eProcurement Portal #P27000068

Hawaii Tourism Authority Seeks Europe-Focused Destination Brand Marketing Services

The Hawaii Tourism Authority (HTA), part of the Department of Business, Economic Development, & Tourism, is seeking a contractor to deliver destination brand marketing services for the Hawaiian Islands in Europe, with a focus on Germany and the United Kingdom. - Government Buyer: - Hawaii Tourism Authority (HTA), Department of Business, Economic Development, & Tourism - Scope of Work: - Comprehensive leisure travel marketing services for Hawaii in the Europe Major Market Area - Emphasis on Germany and UK markets - Excludes Meetings, Conventions & Incentives (MCI) marketing - Key deliverables include: - Multi-channel marketing campaigns - Public relations and media engagement - Travel trade engagement and strategic partnerships - Management of owned digital channels - Account administration and reporting - Central campaign theme: "Hawaii Stays With You" - Contract Details: - Fixed-price contract up to $1.8 million over 40 months - Initial 16-month period, followed by two 12-month option periods - Annual budget caps: $500,000 for first two periods, $800,000 for the last - Funding and scope may be adjusted based on legislative appropriations and HTA priorities - Notable Requirements: - Strictly limited to leisure travel marketing (no MCI) - Alignment with HTA's goals for sustainable tourism, community engagement, economic development, cultural values, and natural resource preservation - Compliance with Hawaii's General Excise Tax and submission through the HIePRO system - No specific OEMs or commercial vendors are named in the solicitation

Description

The Hawaii Tourism Authority (HTA) is soliciting a qualified contractor to provide comprehensive destination brand marketing services for the Hawaiian Islands within the Europe Major Market Area, focusing primarily on Germany and the United Kingdom. The scope is limited to leisure travel marketing and excludes marketing services related to the Meetings, Conventions & Incentives (MCI) market segment. The contract aims to support sustainable tourism consistent with community desires, economic goals, cultural values, and preservation of natural resources. The work is to be performed statewide in Hawaii.

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