Hawaii eProcurement Portal #P27000067

Hawaii Tourism Authority Seeks Korea Leisure Travel Brand Marketing Services

The Hawaii Tourism Authority (HTA), part of the Department of Business, Economic Development, & Tourism, is seeking a contractor to deliver comprehensive destination brand marketing services for Hawaii in the Korea leisure travel market. - Government Buyer: - Hawaii Tourism Authority (HTA), Department of Business, Economic Development, & Tourism - Scope of Services: - Comprehensive brand marketing for Hawaii as a leisure destination in Korea - Includes brand strategy, media planning and buying, public relations, social media engagement, travel trade support, and performance measurement - Excludes Meetings, Conventions & Incentives (MCI) segment - Must align with HTA's "Hawaii Stays With You" brand message - Focus on strengthening brand awareness, promoting multi-island itineraries, increasing visitor spending, and targeting high-value mindful travelers - Budget & Contract Details: - Maximum contract value: $2.95 million over 40 months - Fixed-price contract, subject to legislative appropriations and possible adjustments - Structured in three periods with specific annual budgets - Notable Requirements: - Compliance with Hawaii procurement and tax regulations - Ongoing reporting and performance measurement - Exclusion of MCI market activities - No specific OEMs or vendors are named in the solicitation

Description

The Hawaiʻi Tourism Authority (HTA) is seeking proposals for destination brand marketing services within the Korea Major Market Area, specifically limited to leisure travel marketing. The scope excludes marketing activities for the Meetings, Conventions & Incentives (MCI) market segment. The HTA is responsible for representing the Hawaiian Islands globally and managing tourism sustainably. This solicitation aims to contract marketing services to promote Hawaii as a destination in Korea.

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