SAM #W50S6X26Q0008

Market Research for Vehicle Wrap Advertising and Brand Ambassador Campaign in Delaware

The 166th Mission Support Contracting office of the U.S. Air Force is seeking information from small businesses for a vehicle wrap advertising and brand ambassador campaign in Delaware. - Government Buyer: - U.S. Air Force, 166th Mission Support Contracting - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Products/Services Requested: - Ten fully wrapped vehicles (complete coverage: doors, hood, trunk, back windows) - Includes installation and de-installation of wraps - Sourcing and vetting of drivers whose daily routes align with targeted zones (Middletown, Dover, Georgetown/Milton, Delaware Beach Towns) - Comprehensive background checks required for all drivers - Distribution of up to 2,000 Government-provided brochures (approx. 200 per vehicle) - Monthly analytics and reporting - Proof of performance photos - GPS tracking heat maps - Mileage tracking - Verified impression counts - Unique/Notable Requirements: - Vehicles must be active rideshare or similar, operating normal routes in specified geographic zones - Solutions must involve wrapped rideshare/ambassador vehicles, but alternative approaches may be proposed if they meet the core deliverables - Focus on small business and socioeconomic contractors under NAICS 541810 or 541850 - No products are being procured; this is a service-based requirement

Description

The 166th Mission Support Contracting is conducting market research to identify potential small business and socioeconomic contractors capable of providing a targeted vehicle-wrap advertising and brand ambassador campaign. The contractor shall provide fully wrapped vehicles that will operate in highly visible, targeted zones across Delaware (Middletown, Dover, Georgetown/Milton, and Delaware Beach Towns). Please see the attached document for further all details and submission instructions.

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