New Brunswick Opportunities Network #7107005-27

Province-wide Grocery Field Merchandising Services for Local Food and Beverage Products

The Province of New Brunswick is seeking a qualified vendor to deliver a province-wide grocery field merchandising program to boost the visibility and sales of local food and beverage products in retail stores. - Government Buyer: - Province of New Brunswick, Department of Agriculture, Aquaculture & Fisheries (DAAF), Marketing and Trade Food Branch - Scope of Services: - Design and delivery of a bilingual field merchandising program across New Brunswick - Deploy a dedicated merchandising team to major grocery banners (e.g., Sobeys, IGA, Loblaw, Foodland) and independent retailers - Install, maintain, and ensure quality control of branded point-of-sale (POS) materials - Capture and report retail intelligence (product presence, shelf space, promotional activity) - Build and maintain strong relationships with store managers and staff - Adhere to brand standards and provide comprehensive reporting - Notable Requirements: - Bilingual (English and French) staffing and program delivery - Comprehensive data collection and performance measurement - Maximum total contract value of $175,000 - Initial contract term of one year, with up to three additional option years - No specific OEMs, products, or part numbers are named; the focus is on service delivery and program management

Description

The Province of New Brunswick is soliciting proposals for Grocery Field Merchandising Services to support the rollout and expansion of the Savour/Saveur NB Retail Merchandising Program. The program aims to increase demand and sales of locally produced food and beverage products by improving their visibility and accessibility in grocery retail environments across New Brunswick. The successful proponent will deliver a comprehensive merchandising program including a bilingual field merchandising team, installation and maintenance of point-of-sale materials, retail intelligence tracking, and strong retailer relationship management. The contract term is one year with the possibility of extension up to four years.

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