Opportunity
SAM #W50SC2-26-P-A003
Award for UConn Athletics Marketing Services Supporting CT Air National Guard Recruiting
Buyer
US Property and Fiscal Office, Connecticut Air National Guard
Posted
July 13, 2026
Identifier
W50SC2-26-P-A003
NAICS
541890, 541810, 541830, 541850
This award notice details the selection of a vendor for marketing services supporting military recruiting: - Government Buyer: - Department of Defense, Department of the Army, National Guard Bureau - USPFO CT Purchasing and Contracting office - Awarded Vendor: - Learfield Communications LLC - Products/Services Requested: - UConn Athletics Marketing services - Focused on supporting Connecticut Air National Guard Recruiting and Retention - Includes exclusive advertising for UConn sporting events and digital platforms - Unique/Notable Requirements: - Sole-source award due to Learfield's exclusive rights to UConn Athletics advertising - No specific products or part numbers involved; strictly marketing and advertising services - Firm-Fixed-Price contract valued at $50,000
Description
USPFO CT Purchasing and Contracting awarded a sole-source, Firm-Fixed-Price (FFP) contract using Simplified Acquisition Procedures (SAP) in accordance with FAR 13.106-1(b)(1)(i).
The requirement was for UConn Athletics Marketing to support the CT Air National Guard Recruiting and Retention program.
Learfield Communications LLC is the only known source capable of satisfying this requirement because they have the sole right to advertise for UConn sporting events and through their digital platform.