Grand Prairie Planet bids #RFP 26058

Grand Prairie seeks comprehensive marketing services for EpicCentral entertainment district

The City of Grand Prairie is seeking qualified professional consultants to deliver comprehensive marketing and communications services for the EpicCentral entertainment district and the adjacent Highway 161 corridor. - Government Buyer: - City of Grand Prairie, Department of Management Services, Purchasing Division - Key contact: Diana Gutierrez, Senior Buyer - Scope of Services: - Strategic marketing, brand management, creative development, promotional campaigns, and digital presence enhancement - Public relations including media outreach, press releases, earned media, media events, reputation monitoring, and crisis communications - Media strategy, media buying, audience targeting, paid social management, and traditional media coordination - Digital services: SEO, SEM, website support, email marketing, and quarterly digital reviews - Production items: photography crews (6 shoots), video production crews (4 videos), drone operators (2 sessions), talent/models (6 campaigns), music licensing (4 projects), printing/fabrication (12 campaigns), animation/motion graphics (6 projects), event signage (6 events), influencer fees (4 campaigns) - Notable Requirements: - Professional service fees must be separated from pass-through expenses - Disclosure of any commissions or administrative fees is required - Website or app development is excluded unless separately authorized - Contract may be awarded to one or two firms - Target outcome: Position EpicCentral as a top-five entertainment destination in DFW - Estimated Budget: - Advertising budget outlined at $500,000 - No specific OEMs or technology vendors are named; opportunity is open to all qualified marketing service providers

Description

The City of Grand Prairie is seeking a qualified professional consultant to provide strategic marketing services to promote the EpicCentral entertainment district and the surrounding Highway 161 corridor between Pioneer Parkway and Interstate 20. The scope includes creative support, brand management, and promotional services to maintain, strengthen, and evolve the EpicCentral brand as a premier regional entertainment district. The contract may be awarded to a single firm or split between two firms. Bidders must submit responses electronically and on paper, and a pre-bid meeting is scheduled.

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