CanadaBuys #AB-2026-04959

University of Alberta Solicits Marketing Research and Insights Consulting Services

The University of Alberta is seeking a consulting partner to support its Marketing Research and Insights (MR&I) division within the Vice-President External Relations portfolio. - Buyer: University of Alberta, Marketing Research and Insights (MR&I) division, Vice-President External Relations - No specific OEMs or vendors are named; this is a services-only procurement - Requested services include: - Qualitative and quantitative marketing research consulting - Surveys, focus groups, and User Experience (UX) research - Data analysis and project management - Translating research insights into actionable strategies - The contract is expected to last 48 months - Procurement is governed by the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) and is open to competitive bidding - No products or hardware are being procured; only consulting services are required

Description

This Request for Proposal is issued by the University of Alberta for Marketing Research and Insights (MR&I), a division of the Vice-President External Relations portfolio. The MR&I team supports various units by delivering insights into audience demographics, behaviors, and perceptions to facilitate data-driven decision making. The contract seeks an industry expert in qualitative and quantitative research, including surveys, focus groups, User Experience (UX) research, data analysis, project management, and translating insights into strategies. The contract duration is estimated at 48 months, starting from September 1, 2026.

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