Texas DIR/ESBD #5510001089

Texas Department of Agriculture Seeks Contractor for Statewide Summer Food Service Program Media Campaign

The Texas Department of Agriculture (TDA) is seeking a contractor to deliver a comprehensive media and outreach campaign for the Summer Food Service Program (SFSP) across Texas. - Government Buyer: - Texas Department of Agriculture (TDA), Purchasing and Contracting Office, Austin - Scope of Work: - Full-service statewide media and outreach campaign to promote SFSP - Services include media planning, ad placement, creative development, printing, distribution, campaign management, and performance reporting - Targeted outreach to both urban and rural areas, informed by prior meal site data - Deliverables include a media plan, creative assets, campaign execution, and detailed performance reports - Requirements: - Contractor must provide dual CTCD/CTCM certification - Compliance with data security standards (NIST SP 800-53 or TX-RAMP) - Insurance coverage as specified by TDA - Adherence to state and federal DEI and lobbying certification requirements - No specific OEMs, vendors, products, or part numbers are named; this is a service-focused procurement - Estimated contract value is approximately $1,400,000 - Contract term runs through 9/30/2027, with up to three one-year renewal options

Description

The Texas Department of Agriculture (TDA) is soliciting proposals through a Request for Proposal (RFP) for a full-service media and outreach campaign to promote the Summer Food Service Program (SFSP) statewide and in targeted areas. The campaign aims to represent the best value for TDA and the State of Texas, following the terms and conditions of the solicitation. The project involves multiple highway districts across Texas and requires dual CTCD/CTCM certification. The estimated contract value is approximately $1,400,000, and responses must be submitted by August 6, 2026, at 3:00 PM via the specified bid response email.

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