Branson Demandstar #2864-09

Branson Seeks Tourism Marketing Organization for Destination Promotion

The City of Branson in Taney County, Missouri, is seeking a qualified organization to serve as its tourism marketing organization. - The selected vendor will direct and execute a comprehensive destination marketing program for Branson - Responsibilities include managing and allocating approximately $3 million annually from the city's tourism tax revenues - The program must comply with Missouri state law regarding the use of tourism tax funds - The contract is for one year, with the possibility of renewal for up to four additional years - No specific OEMs or product manufacturers are involved, as this procurement focuses on marketing and promotional services - Notable requirements include demonstrated ability to manage a large marketing budget and experience with destination marketing

Description

The City of Branson is seeking a tourism marketing organization to direct and carry out a destination marketing program for the City. The selected organization will manage and direct the expenditure of a part of the tax revenues generated through the City's tourism tax, with an expected annual flow of about $3 million. The contract term begins January 1, 2027, through December 31, 2027, with an option to renew for an additional four years. The scope involves managing the destination marketing program and expenditure of tourism tax revenues as required by law.

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