Chesapeake Regional Healthcare Opengov #259007

Chesapeake Seeks Full-Service Marketing Agency for Tourism Promotion

The City of Chesapeake's Department of Parks, Recreation and Tourism is seeking a full-service advertising and marketing agency to serve as the Agency of Record for the Convention & Visitors Bureau. - Government Buyer: - City of Chesapeake, Department of Parks, Recreation and Tourism - Convention & Visitors Bureau - No specific OEMs or commercial vendors are named in the solicitation - Services Requested: - Full-service advertising and marketing support for destination marketing - Strategic planning, brand development, creative services - Media planning and placement - Performance measurement and reporting - Collaboration with city staff and tourism partners - Alignment with broader economic development goals - Notable Requirements: - Agency must have proven experience in destination marketing - Responsible for developing and executing comprehensive marketing and communications programs to increase visitation and strengthen brand awareness - Estimated contract value is approximately $2,250,000, covering media buys and creative services - Proposals must be submitted via the City's e-Procurement Portal

Description

This solicitation is for advertising and marketing services for the Convention & Visitors Bureau, including destination marketing, creative services, media planning, and performance measurement. The project aims to increase visitation and economic impact for Chesapeake's tourism industry. The estimated contract value is approximately $2,250,000, which includes media buys and creative services. Proposals must be submitted via the City's e-Procurement Portal by August 5, 2026.

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