Virginia's eProcurement Marketplace #RFP 122701

Chesapeake Seeks Full-Service Marketing Agency for Tourism Promotion

The City of Chesapeake's Department of Parks, Recreation and Tourism is seeking a full-service advertising and marketing agency to promote tourism in Chesapeake. - Buyer: City of Chesapeake, Department of Parks, Recreation and Tourism - No specific OEMs or product manufacturers are named; the opportunity is open to qualified advertising and marketing agencies - Services requested: - Strategic marketing planning and consultation - Brand development and creative services - Media planning, buying, and placement - Performance measurement and reporting - The selected agency will act as Agency of Record and strategic partner, collaborating with city staff and tourism partners - Agency must demonstrate proven experience in destination marketing for tourism organizations, attractions, or accommodations - The goal is to increase visitation, strengthen Chesapeake's tourism brand, and generate measurable economic impact - No product purchases or hardware/software requirements are included; this is a professional services contract - Unique requirements: - Demonstrated success in tourism marketing campaigns - Ability to align marketing efforts with broader economic development objectives

Description

The City of Chesapeake’s Department of Parks, Recreation and Tourism seeks to retain a full-service advertising and marketing agency with demonstrated experience in destination marketing to serve as the City’s Agency of Record. The selected agency will act as a strategic marketing partner responsible for guiding and implementing a comprehensive marketing and communications program designed to increase visitation, strengthen brand awareness, and generate measurable economic impact for Chesapeake’s tourism industry. The agency must have proven success in tourism marketing campaigns and deliver services including strategic planning, brand development, creative services, media planning, and performance measurement. Collaboration with tourism staff and partners is essential to ensure alignment with broader economic development and tourism objectives.

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