Alberta Purchasing #2026-0092

University of Alberta Seeks Marketing Research and Insights Consulting Services

The University of Alberta is seeking consulting services to support its Marketing Research and Insights (MR&I) division within the Vice-President External Relations portfolio. - Government Buyer: - University of Alberta, Marketing Research and Insights (MR&I) division, Vice-President External Relations - OEMs and Vendors: - No specific OEMs or vendors are named in this opportunity - Products/Services Requested: - Consulting services in marketing research and insights - Qualitative and quantitative research (e.g., surveys, focus groups, UX research) - Data analysis and project management - Translation of research insights into actionable strategies - Unique or Notable Requirements: - Proposals must be submitted electronically via the public portal - The contract covers a four-year period - No specific products, part numbers, or hardware/software are being procured; this is a services-only opportunity - Classification: - Market research and consulting services

Description

This Request for Proposal is issued on behalf of Marketing Research and Insights (MR&I), a division of the Vice-President External Relations portfolio. The MR&I team supports various units within external relations by providing insights into audience demographics, behaviors, and perceptions to facilitate data-driven decision making. The team seeks an industry expert in qualitative and quantitative research, with experience in surveys, focus groups, UX research, data analysis, project management, and translating insights into strategies. The contract delivery period is from September 1, 2026, to August 31, 2030. Proposals must be submitted electronically through the public portal website.

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