Tarrant County Ionwave #F2026147 Addendum 2

Tarrant County Solicits Annual Marketing Services Contract for Multiple Departments

Tarrant County, Texas is seeking proposals for an annual contract to provide comprehensive marketing services to multiple County departments, with a focus on the Public Health/HIV Administrative Agency. - Government Buyer: - Tarrant County Purchasing Department, Fort Worth, TX - Scope of Services: - Strategic planning, creative development (branding, logos, themes, photography, music) - Production and implementation of outreach materials - Media placement and buying (TV, radio, print, internet, mobile, out-of-home) - Research activities (focus groups, surveys, market analysis, campaign evaluation) - Mobile app and website development and maintenance (as platform-as-a-service, hosted and supported by the vendor, backward compatible across device platforms) - Print advertising, direct mail, design and purchase of incentive items - Translation services (Spanish, Vietnamese, others), copywriting, and event planning - Labor Categories (hourly rate line items): - Director, Manager/Coordinator, Supervisor, Researcher/Analyst, Planner/Buyer, Designer, Producer, Writer, Camera Person, Mobile App & Web Development, Mobile App Maintenance, Recruiter, Administrative/Clerical Support - Security & Compliance Requirements: - Vendor personnel must pass criminal background checks for access to County data or facilities - Strict information security for hosted/cloud IT solutions: designated security contact, data residency in contiguous U.S., breach notification within 48 hours, patch management, audit rights - Compliance with federal, state, and County accessibility, privacy, and security standards - Contract Details: - Initial term of 12 months, with two optional 12-month renewals - Progress and budget reports required for each project - All creative rights for deliverables assigned to the County - Vendors must document qualifications, experience, sample work, references, and HUB (Historically Underutilized Business) policy compliance - No specific OEMs or vendors are named; opportunity is open to qualified marketing service providers

Description

Tarrant County is seeking responses from vendors who can provide marketing services for various County Departments. The contract term is twelve (12) months from the date of award or notice to proceed, with an option to renew for two additional twelve (12) month periods. Services include strategic planning, production, implementation of outreach materials, media placement, research activities, creative development, mobile app and website development, print advertising, direct mail, and other marketing-related tasks. Vendors must comply with accessibility, privacy, and security standards and provide progress and budget reports for each project.

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