Grand Prairie Planet bids #26058

City of Grand Prairie Seeks Strategic Marketing Services for EpicCentral Entertainment District

The City of Grand Prairie, Texas is seeking professional marketing and communications services to promote the EpicCentral entertainment district and the adjacent Highway 161 corridor. - Government Buyer: - City of Grand Prairie, Department of Management Services, Purchasing Division - Key contact: Diana Gutierrez, Senior Buyer - Scope of Work: - Strategic marketing services to position EpicCentral as a premier regional entertainment destination - Services include: creative campaign development, brand management, digital marketing, media buying, public relations, crisis communications, and analytics - Creative production: photography (6 shoots), video production (4 videos), drone operations (2 sessions), talent/models (6 campaigns), music licensing (4 projects), animation/motion graphics (6 projects), printing/fabrication (12 campaigns), event signage (6 events), influencer fees (4 campaigns) - Ongoing services: project coordination, meeting management, campaign oversight, strategic guidance, creative concepts, brand updates, artwork development, social content, print design, media strategy, flight planning, audience targeting, paid social management, traditional media coordination, SEO optimization, SEM management, website support (updates/landing pages), email marketing, digital strategy, media relations, press releases, earned media campaigns, media events, reputation monitoring, and crisis communications - Notable Requirements: - Professional service fees must be separated from pass-through expenses - Disclosure of any commissions or administrative fees is required - Website redevelopment and app development are excluded unless separately authorized - Estimated quantities for services are provided for proposal comparison - OEMs and Vendors: - No specific OEMs or product manufacturers are named in the solicitation - Potential bidders include Allied Solutions, Augustine Agency, Barbara Howard Consulting, BRI KENT Enterprise, Floral Park Consulting, Geri's Screenprinting, GovGuide, Next Generation Payroll, and Pulsar Advertising - Estimated contract value: $500,000 for advertising, with total contract value likely in the mid-six figures - The contract may be awarded to a single firm or split between two firms

Description

The City of Grand Prairie is seeking a qualified professional consultant to provide strategic marketing services to promote the EpicCentral entertainment district and the surrounding Highway 161 corridor between Pioneer Parkway and Interstate 20. The scope includes creative support, brand management, and promotional services to maintain, strengthen, and evolve the EpicCentral brand as a premier regional entertainment district. The contract may be awarded to a single firm or split between two firms. Bidders must submit proposals electronically or on paper by July 28, 2026, with a pre-bid meeting scheduled for July 15, 2026.

View original listing