San Mateo County Transportation Authority Planetbids #26-S-S-087

SamTrans seeks contractors for bus and bus shelter advertising services

SamTrans, the San Mateo County Transit District, is seeking qualified contractors to provide comprehensive advertising services for its fixed-route fleet of approximately 300 buses and 132 bus shelters. - Scope of work includes: - Sales, placement, production, installation, maintenance, and removal of advertising on buses and shelters - Management of advertising inventory such as full/partial bus wraps, panels, interior cards, posters, digital displays, and shelter ads - Revenue management, tracking, and reporting - Maintenance of advertising assets and compliance with SamTrans Advertising Policy - Contract structure: - Five-year base term with two one-year option periods - Compensation based on minimum annual guarantee or percentage of net advertising revenue, whichever is greater - Requirements: - Contractors must have at least five years of experience in transit or out-of-home advertising - Demonstrated capability to manage advertising assets in the Bay Area - No specific OEMs or named vendors are referenced; the opportunity is open to all qualified advertising firms - Electronic proposal submission is required; hard copies are not accepted - Relevant NAICS codes include 541810 (Advertising Agencies), 541850 (Display Advertising), and others

Description

The San Mateo County Transit District (SamTrans) is seeking a qualified contractor to provide advertising services on its fixed-route fleet of buses and bus shelters within San Mateo County. The solicitation requires electronic submission of proposals, with no acceptance of hard copy submissions. The contract involves managing advertising placements and related services for the agency's transit assets. The deadline for proposal submission is August 6, 2026, at 2:00 PM UTC.

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