Dept of Management Services Florida #RFP 24-38

Bay County seeks marketing services for Bayway public transit system.

Bay County Board of County Commissioners, acting as the Community Transportation Coordinator, is seeking marketing services to promote Bayway, the county's public transit system. - Government Buyer: - Bay County Board of County Commissioners (Community Transportation Coordinator, Bay County Transportation Planning Organization) - OEMs and Vendors: - No specific OEMs or vendors are named in the solicitation - Products/Services Requested: - Marketing services for Bayway public transit - Outreach and marketing strategy development - Traditional and non-traditional media advertising - Word of mouth, social media, research, and public relations - Branding and promotion targeting core riders, occasional riders, general public, and tourists - Unique/Notable Requirements: - Proposals may be submitted electronically or in sealed paper form - Accommodations for persons with disabilities available upon request - Single lump sum contract for marketing services - No technical equipment or software specified; focus is on service-based marketing and outreach

Description

The Bay County Board of County Commissioners is seeking proposals for marketing services for Bayway, the public transit system of Bay County. The project includes managing and expanding outreach and marketing strategies using traditional and non-traditional media, social media, research, and public relations. The goal is to promote public transit use, increase ridership, and develop branding targeting core riders, occasional riders, the general public, and tourists. Proposals must be submitted by August 20, 2024, either electronically or as sealed paper proposals.

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