Georgetown Ionwave #202634

City of Georgetown seeks retail, mobility, and demographic analytics platform and services

The City of Georgetown Purchasing Department is seeking proposals for a comprehensive retail, mobility, and demographic analytics platform and related services. - Government Buyer: - City of Georgetown, Purchasing Department - Products and Services Requested: - Retail, Mobility, Demographic, and Market Analytics Platform - Annual license and subscription for up to five years - Unlimited user access - Location intelligence, consumer behavior insights, economic development analytics, retail recruitment, tourism support - Key features: trade area analysis, site selection, foot traffic benchmarking, demographic segmentation, event analysis, reporting - Implementation and Account Setup Services - Onboarding, user account configuration, live virtual training, recorded training materials, ongoing support - Contract Structure: - Initial one-year term with up to four one-year renewals (totaling five years) - Annual subscription/license model - Unique/Notable Requirements: - Electronic proposal submission via City's E-bid system - Unlimited user access to the platform - Compliance with all relevant federal, state, and local laws - Evaluation criteria: vendor experience, software success in similar organizations, methodology, software capabilities, business requirements, price - Non-mandatory virtual pre-proposal conference - No specific OEMs or vendors are named; opportunity is open to all qualified providers. - Estimated contract value: $150,000 - $350,000 (based on typical market pricing for similar platforms and services over five years).

Description

The City of Georgetown is soliciting sealed proposals to provide a retail, mobility, and demographic analytics platform. The successful proposer must meet all requirements of the RFP, maintain proper licensing, and comply with all applicable federal, state, and local laws. Proposals must be submitted electronically through the City's E-bid system by July 21, 2026, at 2:00 PM CT. A non-mandatory virtual pre-proposal conference will be held on July 8, 2026, via Microsoft Teams.

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