SAM #W912L526QL027

Exclusive Advertising and Recruiting Services at University of Delaware Athletic Venues

This opportunity involves the Delaware Army National Guard seeking exclusive advertising and recruiting services at University of Delaware athletic venues and digital platforms. - Government Buyer: - DEPT OF DEFENSE, DEPT OF THE ARMY, NATIONAL GUARD BUREAU, JFHQ USPFO DE, USPFO DE PROCUREMENT office - OEMs and Vendors: - IMG College LLC (now merged with Learfield College LLC) - Products/Services Requested: - Out-of-home advertising and recruiting services at University of Delaware athletic venues - Digital advertising on University of Delaware athletics media platforms - No specific products or part numbers; services only - Unique/Notable Requirements: - Noncompetitive procurement due to exclusive multi-media advertising and marketing rights held by IMG College LLC (Learfield College LLC) with University of Delaware Athletics - Services target event attendees, students, families, and digital platform visitors - Contract covers the academic year 2026-2027, with exclusive rights through 2027-2028

Description

Out of home advertising for Delaware Army National Guard recruiting and retention purposes at University of Delaware athletic venues. This recruiting advertising for Academic Year 2026-2027 targets participants, students, friends, and families attending physical athletic venues at Delaware's flagship university, University of Delaware (UD) or visiting UD athletics digital media platforms. This is a noncompetitive contract action. IMG College LLC, since merged with Learfield College LLC, has exclusive multi-media advertising and marketing rights with the University of Delaware Athletics Department through Academic Year 2027-2028. Additional Links:Delaware Army National Guard

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