Texas DIR/ESBD #RFQ-26-0003

On-Call Marketing and Communications Services for Higher Education

East Texas A&M University (ETAMU) is seeking qualified firms to provide on-call marketing and communications services for higher education projects. - Government Buyer: - East Texas A&M University, Procurement Services - Scope of Services: - On-call marketing, communications, creative, media, public relations, web, and campaign support services - Audience research, direct marketing, target audience strategies - Marketing plan and campaign development - Earned media, media buying, content and creative development - Sub-brand or program platform creation - Web and digital support, UX/UI recommendations - Social media management, analytics, and performance measurement - Event and activation support, project management - Project Requirements: - Rapid turnaround: Each project must be completed within 90 days from start - Vendors must demonstrate higher education marketing experience and capacity for rapid execution - Compliance with ETAMU brand and accessibility standards - Submission of a VetHUB participation plan - All deliverables and intellectual property created will become the property of ETAMU - Contract Structure: - Anticipated initial term of 3 years, with two 1-year renewal options - Services will be engaged on an as-needed basis for projects of varying size and complexity - No specific OEMs or product part numbers are named, as this is a service-based procurement

Description

East Texas A&M University is soliciting statements of qualifications from firms with expertise in marketing, communications, creative, media, public relations, web, and campaign support services for higher education. The goal is to establish a qualified pool of firms capable of executing rapid-turnaround marketing projects with delivery within 90 days from project start to completion. Selected firms may be engaged on an as-needed basis for projects of varying size and complexity, including campaign development, program promotion, digital ads, branding, market research, creative asset production, web strategy, public relations, media placements, social media management, analytics, and performance measurement. The solicitation emphasizes experience in higher education marketing, rapid execution, and quality work.

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