Opportunity
SAM #W912LA26QA010
Award for Digital Marketing Services for California Army National Guard Recruitment and Retention
Buyer
US Property and Fiscal Office, California Army National Guard
Posted
July 01, 2026
Identifier
W912LA26QA010
NAICS
541810, 541830, 541850
This award notice announces that the California Army National Guard (CAARNG), part of the Department of Defense and Department of the Army, has selected BLUF AGENCY LLC to provide digital marketing services supporting recruitment and retention efforts. - Government Buyer: - Department of Defense, Department of the Army, W7MX USPFO ACTIVITY CA ARNG - Awarded Vendor: - BLUF AGENCY LLC - Products/Services Requested: - Comprehensive digital marketing services package - Lead generation and nurturing solutions - Branding, public awareness campaigns, and recruiter support - Target audience: non-prior service individuals aged 17 to 34 - Unique/Notable Requirements: - Focus on generating qualified recruitment leads - Customized solutions for the Recruiting and Retention Battalion (RRB) - Emphasis on increasing CAARNG visibility and engagement - No OEMs or product part numbers are specified, as this is a service-based award.
Description
Provide a comprehensive marketing package to the California Army National Guard (CAARNG) for recruitment and retention goals. The contractor shall provide services to generate qualified recruitment leads, offer a customized lead capture and nurturing solution, and support the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. CAARNG’s RRB Marketing mission is to promote the CAARNG to gain interest and attention of prospective recruits. The CAARNG RRB has a dual mission that is not understood well, and the general public has a hard time distinguishing National Guard from Active Duty. The primary target market is non-prior service (NPS) individuals 17 34 years of age. The CAARNG requires the services of a contractor with experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive marketing program that includes, branding, engagements, leads, and recruiter support to help CAARNG achieve recruitment and retention goals.