Texas DIR/ESBD #754-TXST-2026-RFP-492-VPGOI

Texas State University seeks marketing and student support services for international online programs

Texas State University - 754 is seeking proposals for a comprehensive suite of marketing and student support services to increase international student enrollment in its online academic programs. - Government Buyer: - Texas State University - 754 (San Marcos, TX) - Scope of Services: - Marketing consulting focused on international student recruitment - Coordination of student engagement activities for international online students - Development and management of communications and marketing materials - Social media management for recruitment and engagement - Web page design and ongoing maintenance for international online programs - Products/Services Requested: - No specific OEMs or vendors are named; services are broadly defined - No part numbers or quantities specified (service-based procurement) - Notable Requirements: - Services must target international students residing in their home countries - Project is classified under an Education Code statutory exemption - Solicitation is open for competitive proposals via the Texas SmartBuy portal - Estimated Contract Value: - Approximately $1,000,000 - No hardware or software products are requested; focus is on professional services

Description

Texas State University is seeking proposals to provide marketing, recruitment, admissions support, and student engagement services for international students enrolling in its online academic programs from their home country. The project includes services related to marketing consulting, student activities, communications marketing, social media management, web page design and maintenance, and higher education miscellaneous. The solicitation is open for responses until July 23, 2026, and is posted on the Texas SmartBuy portal. The estimated contract value is $1,000,000.

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