My Florida Marketplace #ITN-2026-215-NC

Broward College Solicits Comprehensive Marketing, Social Media, and Public Relations Services

Broward College is seeking a qualified vendor to provide comprehensive marketing, social media, and public relations services across all campuses and departments. - Government Buyer: - Broward College, Strategic Communication and Marketing Department, Procurement Department - Scope of Services: - Full-service marketing, including advertising (traditional and digital), media buying, market research, videography, social media management, and public relations - Services to support enrollment growth, brand awareness, and institutional initiatives - Multi-language advertising and translation (Spanish, Haitian Creole, Portuguese) - Crisis communications planning and response, including after-hours and weekend support - Collaboration with internal teams and management of translation and media buying - Detailed ROI reporting and analytics - Products/Services Requested (Grouped by Function): - Marketing & Branding Strategy: integrated marketing, brand positioning, campaign planning, audience segmentation - Advertising: production and placement in print, radio, TV, OTT, digital media, creative services, videography - Market Research: perception studies, competitive analysis, campaign effectiveness - Videography & Video Production: filming, editing, post-production, creative asset development - Social Media Services: content strategy, paid campaigns, influencer marketing, analytics, community engagement - Media Relations: campaign development, content, event support, media monitoring - Crisis Communications: planning, training, response, documentation - Notable Requirements: - Minimum firm eligibility period (firms must be established for more than three years) - Monthly retainer covering unlimited hours, with option for project-based pricing - Federal compliance and information security affidavits required - Estimated annual budget for Group A Marketing Services is approximately $1.25 million (including media spend) - Contract term is three years, with up to three one-year renewals and a possible 180-day extension - No specific OEMs or named vendors are identified in the solicitation.

Description

This solicitation is for marketing, social media, and public relations services to be provided collegewide for Broward College. The services include all necessary tasks to perform marketing and public relations in a timely and cost-effective manner. The solicitation was issued as an Invitation to Negotiate and includes a scope of work, price response form, and other contractual documents. The solicitation closed on June 24, 2026, and the estimated annual budget for Group A Marketing Services is approximately $1.25 million, inclusive of media budget.

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