Opportunity
CanadaBuys #26-02409
OLG Seeks Partners for Fifteen Market Research Programs
Posted
June 26, 2026
Respond By
August 06, 2026
Identifier
26-02409
NAICS
541910
Ontario Lottery and Gaming Corporation (OLG), a sub-agency of the Government of Canada, is seeking research partners for a broad portfolio of market research programs: - Government Buyer: - Ontario Lottery and Gaming Corporation (OLG), Government of Canada - OEMs and Vendors: - No specific Original Equipment Manufacturers (OEMs) or vendors are named in this opportunity - Products/Services Requested: - Fifteen distinct market research programs, including: - Advanced quantitative analytics and modelling - Advanced qualitative studies - Advertising development and tracking - Omnibus/ad-hoc express studies - Brand equity and sponsorship tracking - Enterprise player insights and tracking - Human-centered enterprise customer experience (CX) research and design - Digital UX/CX research - Innovation and foresight research - Market behaviors and player participation tracking - In-the-moment mobile-first customer research - Traditional qualitative research - Retail research - Syndicated retailing data - Notable Requirements: - Respondents may be awarded multiple programs - Open, competitive bidding process - Compliance with Canadian Free Trade Agreement (CFTA) and Canada-European Union Comprehensive Economic and Trade Agreement (CETA) - Estimated contract duration is 48 months (4 years)
Description
This Request for Proposals (RFP) aims to select qualified research partners for fifteen distinct research programs, with the possibility for a respondent to be awarded multiple programs. The programs cover various research areas including quantitative analytics, qualitative studies, advertising development and tracking, brand equity, customer experience research, digital UX/CX, innovation, market behaviors, mobile-first customer research, traditional qualitative research, retail research, and syndicated retailing data. The contract duration is estimated to be 48 months. Bidding and documents are available on a third-party site, Merx, with fees applicable for access.