City of Rochester #RFP

City of Rochester seeks Advertising Purchasing Agent (Media Buyer) services

The City of Rochester is seeking a qualified consultant to act as its Advertising Purchasing Agent (Media Buyer). - Buyer: City of Rochester, Bureau of Communications and Special Events - Scope of Work: - Manage allocation of $200,000 to $300,000 annually in advertising expenditures - Place ads across a wide range of media platforms: - Television, radio, social media, digital, print, out-of-home - Emerging platforms: streaming TV, digital audio, influencer media, mobile, voice, digital audio out-of-home (DAOOH), transit, gaming, community digital networks - Excludes creative production services (consultant will not create ad content) - Compensation is a flat percentage commission on qualified advertising procured - Notable Requirements: - Strict communication protocols must be followed - Three-year base agreement, with an option to renew for an additional three years (subject to City Council approval) - No specific OEMs or vendors are named in the solicitation

Description

The City of Rochester is seeking proposals from qualified Consultants to act as the City’s advertising purchasing agent. The Consultant will manage the allocation of approximately $200,000 to $300,000 in annual City advertising expenditures across various media platforms including television, radio, social media, digital, print, out-of-home, and emerging platforms such as streaming TV, digital audio, influencer media, mobile advertising, voice platforms, DAOOH, transit advertising, gaming, and community digital networks. The Consultant will not be required to provide creative production services. The City intends to enter into a Professional Services Agreement for a term of three years, with an option to renew for an additional three years, starting October 2026.

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