Southern California Regional Rail Authority PlanetBids #LI326-27

Metrolink Seeks SaaS Spatial Intelligence Platform for Ridership and Mobility Analytics

The Southern California Regional Rail Authority (SCRRA), operating as Metrolink, is seeking proposals for a web-based spatial intelligence platform to enhance its Station Travel Shed Analysis project. - Government Buyer: - Southern California Regional Rail Authority (SCRRA), Metrolink Regional Rail System - Contracts & Procurement Office, Los Angeles, CA - Products/Services Requested: - Web-based geo-location intelligence platform (SaaS) - Must provide real-time and historical geo-behavioral data - Analyze station visit data, origin-destination patterns, and catchment populations - Include demographic, psychographic, and behavioral segmentation - Offer granular mobility analytics, tourism insights, and foot traffic analysis - Support service planning, equity mapping, marketing, and grant applications - Interactive dashboards, custom geofencing, and data export capabilities - Visual interface designed for non-technical users - Turnkey solution requiring minimal internal IT resources - Staff training for effective platform use - Unique/Notable Requirements: - Platform must use anonymized mobile location data enriched with psychographic and behavioral data - SaaS-based delivery; no internal IT maintenance required - Must be accessible to staff and support operational, marketing, and equity analysis - Contract includes a base period of three years with an option to renew for two additional years - No specific OEMs or vendors are named in the solicitation - Emphasis on technical functionality, usability, and price in evaluation

Description

The Southern California Regional Rail Authority is seeking proposals for a web-based, geo-location intelligence platform designed to provide real-time and historical geo-behavioral data. The platform aims to enhance understanding of station catchment area populations, mobility patterns, and opportunities for ridership growth by utilizing anonymized mobile location data enriched with psychographic and behavioral data. Key functionalities include mapping station travel sheds, identifying origin-destination patterns, analyzing demographic and psychographic data, and supporting service planning, marketing, equity mapping, and grant applications. The contract includes a base period of three years with one two-year renewal option.

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