SAM #NOF-2026-00004

Marketing Support Services for HUD Housing Surveys

HUD’s Office of Policy Development and Research (PD&R) is seeking contractor support for marketing and outreach related to its housing surveys. - Government Buyer: - U.S. Department of Housing and Urban Development (HUD) - Office of Policy Development and Research (PD&R) - Office of Policy Research, Housing Data and Analysis Division, and Office of the Chief Procurement Officer - OEMs and Vendors: - No specific OEMs or commercial vendors are named; the requirement is for marketing and outreach services. - Products/Services Requested: - Creation and publication of infographics (e.g., 12 AHS topical infographics, 8 RHFS infographics) - Development of short articles (including commemorative pieces and outreach content) - Strategic plan reports and topical module history reports - Metropolitan fact sheets (static and interactive) for AHS 2021 and 2023 (totaling up to 90 sheets) - Project management, quality control, monthly progress reports, and transition-out planning - Unique/Notable Requirements: - Deliverables must be tailored to HUD’s housing survey data and designed to expand the user base - Strict delivery schedules and quality standards for all content - Services include both content creation and ongoing project management - Contract is set aside for small businesses, including HUBZone and service-disabled veteran-owned businesses - No hardware, software, or technology OEMs are involved; focus is exclusively on marketing, outreach, and data product development

Description

The Office of Policy Research (PD&R) at HUD requires contractor support to coordinate the marketing effort for HUD's housing surveys, which include the AHS, RHFS, SOMA, MHS, and SOC. Services shall include expanding the HUD housing surveys user base through targeted marketing of survey data products to various user groups; developing survey data products such as factsheets or infographics that are tailored to the needs of specific user groups; and performing targeted outreach and assistance to current HUD housing survey users through the publication of short articles about HUD's housing surveys.

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