Sound Transit Biddingo #RP 0215-20

Sound Transit Solicits Marketing and Creative Services for Next Generation ORCA Program

Sound Transit is seeking marketing and creative consulting services to support the launch and ongoing promotion of the Next Generation ORCA transit fare card program in the Puget Sound region. - Government Buyer: - Sound Transit (regional transit authority for King, Pierce, and Snohomish counties, WA) - Contract managed by Contracts Specialist Kiyomi Nunez - Scope of Services: - Marketing strategy, product branding, and creative content creation - Services include graphic design, video production, copywriting, illustration, 3D art, motion graphics, and video editing - Project management and coordination with the ROOT Marketing team - Advertising, public relations, media buying, display advertising, and marketing research - Staffing Requirements (estimated annual hours): - Creative Director, Executive: 125 hours - Account/Project Manager: 100 hours - Graphic Designer, Mid/Junior: 300 hours - Graphic Designer, Senior: 100 hours - Illustrator, Senior: 150 hours - 3D Artist, Senior: 100 hours - Motion Graphics Designer, Mid/Senior: 100 hours - Video Editor, Mid/Senior: 200 hours - Copywriter, Mid/Senior: 300 hours - Unique/Notable Requirements: - Emphasis on experience with brand launches - Disadvantaged Business Enterprise (DBE) participation goal: 6% - Small Business participation goal: 12% - Variable monthly needs, with approximately 1,475 annual hours - No specific OEMs or product manufacturers are named in the solicitation

Description

Sound Transit is seeking proposals from firms to provide marketing and creative consulting services for the next generation ORCA card program starting in 2021 and continuing through 2026. The contract term is initially one year with the possibility of four additional one-year extensions. The scope includes marketing strategy, creative content creation, and product branding to support the launch and ongoing promotion of the ORCA program. The solicitation was posted on January 4, 2021, with a response deadline of January 25, 2021.

View original listing